Read Nokia's Smartphone Problem: The End of an Icon? by Majeed Ahmad Free Online
Book Title: Nokia's Smartphone Problem: The End of an Icon?|
The author of the book: Majeed Ahmad
Format files: PDF
The size of the: 361 KB
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Loaded: 2269 times
Reader ratings: 4.9
Edition: Createspace Independent Publishing Platform
Date of issue: May 6th 2013
ISBN 13: 9781482091236
Read full description of the books:
What happened to one of the most celebrated corporate champions from the tiny Finland? Is Nokia the next Kodak? How the Finnish mobile phone giant reached this crossroads? The book chronicles Nokia's lost decade in which the venerable handset champion found itself in the clutches of a vicious cycle. "Nokia's Smartphone Problem" delves into one strategic blunder after another to offer a vivid account of this tale of management indecision. It provides a riveting look at how this comedy of errors took one of the world's most global companies to a near-death experience. "Nokia's Smartphone Problem" is written to educate and inform managers in the IT, wireless, and consumer electronic industries. It's a groundbreaking book that delves in the past, present, and future of Nokia and smartphone business at large to find all the pertinent answers regarding smartphone product development cycle. That translates into a detailed treatment of smartphone industry's business models and basic building blocks like hardware, operating systems, apps and ecosystems. And that makes the book a must-read for managers tasked with formulating a mobile strategy for their businesses. The book takes a microscopic look at the seemingly shaken Nokia's product and strategy roadmaps. Next, it takes readers inside Nokia's three-year relationship with Microsoft and narrates how the breakup eventually led to the formation of the New Nokia. The book further reconstructs Nokia's mid- to long-term plans for reinventing this great European corporate icon. The Nokia story is engulfed in a plethora of misconceptions. A lot of information about the mobile phone pioneer is cluttered, and a number of facts are not in place. "Nokia's Smartphone Problem" aspires to clear the air, develop a comprehensible picture, and thus set the record straight. Nokia is no more the master of the mobile game, but it is still an important company. The book digs deep into Nokia's heritage, strategy blunders, major stumbling blocks, and bailout efforts. That way, it attempts to recollect notes from this epic moment in Nokia's life and create an authentic document that not only recounts its breathtaking transformation, but also provides a discourse on the Finnish company's turnaround plan. Find out: -A highly readable account of smartphone building blocks-OSes, apps, ecosystems and more -A captivating history of Symbian, MeeGo and Sailfish software ventures -What went wrong in Nokia's phenomenal partnership with Microsoft? -Stephen Elop's scorecard and the making of a less Finnish Nokia -How the "New Nokia" might look like?
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Read information about the authorMajeed Ahmad has been a technology and trade journalist for more than 15 years. He is the former Editor-in-Chief of EE Times Asia, a sister publication of EE Times. For EE Times Asia, a semiconductors design publication, he also wrote the “Net Effect” column, which covered convergence among various facets of the electronics world. Also, as Editor-in-Chief at Global Sources, a Hong Kong-based business-to-business publishing house, he spearheaded magazines relating to electronic components, consumer electronics, computers, security and telecommunications.
Majeed has a study background in electronics and telecommunications. Prior to joining the publishing industry in 1996, he has worked with blue-chip companies like AT&T, Alcatel and Motorola. You can follow him on Twitter at twitter.com/majeedkamran.
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